According to reports, YouTube is experimenting with new ad-supported TV streaming channels akin to Freevee and Pluto TV. According to reports, Google is planning to create a new collection of free, ad-supported streaming channels that will include TV series and movies.
Overview
According to the article, YouTube is “in discussions with entertainment businesses about placing their programs and movies in the hub of cable-like channels and is testing the idea with a limited number of media partners.” According to the source, YouTube may be ready to publish new material more extensively later this year, though plans may alter between now and then.
According to the Wall Street Journal, YouTube’s third-quarter 2022 advertising revenue was $7.1 billion, a sum that the firm would most certainly be able to considerably boost if this test progressed to a shipping feature that more people could use.
A YouTube representative acknowledged to the WSJ that a test is ongoing, stating that it is looking into ad-supported channels that are available to a subset of viewers as a means to gauge demand. “We’re constantly searching for innovative methods to give viewers with a single location to more easily access, watch, and share the material that means most to them,” a representative for the company told the Wall Street Journal.
If YouTube begins broadcasting free ad-supported TV series and movies, it will be far from the first provider to join the battle. The existing competition includes Amazon’s Freevee, as well as Tubi and Pluto TV, which have been successful in recent years.
According to the source, “YouTube has explored taking a share of ad income from the new center that will be comparable to its regular agreement with content producers,” adding that it would get 45% of the money. Unnamed sources informed the magazine that 55% of ad money will thereafter be distributed to content providers.
